Privacy Policy for PrimalRaw.co.za

Last updated: 08/10/2025

1. Introduction

Welcome to PrimalRaw. We respect your privacy and are committed to protecting your personal information in compliance with the applicable laws, including the Protection of Personal Information Act (POPIA).

This Privacy Policy describes how we collect, use, store, share, and protect your personal information when you use our website, purchase products, subscribe to our newsletter, or otherwise interact with us.

2. Definitions

• Personal Information / Personal Data: any information that can identify you (directly or indirectly), such as name, email address, phone number, postal address, payment details, etc.

• Processing: any operation performed on personal data (collecting, storing, modifying, transferring, deleting, etc.).

• Data Subject: you, as a person whose personal data is being processed.

• Operator / Controller: PrimalRaw (or our legal entity) that determines how and why personal data is processed.

3. What Information We Collect

We may collect the following categories of personal information:

• Contact information: name, email address, phone number, billing / shipping address

• Account information: username, password (hashed), order history

• Payment information: credit card or other payment method (processed via third-party payment gateways)

• Usage data: IP address, browser type, pages visited, time stamps, device information

• Communications: messages or inquiries you send us

• Marketing preferences: whether you want to receive our newsletter, promotional emails

4. Legal Basis & Purposes of Processing

We collect and process your personal information only where we have a lawful basis to do so, which may include:

• To fulfill contracts (processing your orders, deliveries, refunds)

• To comply with legal obligations

• To pursue legitimate business interests (e.g. analytics, improving our services)

• With your consent (e.g. for marketing communications)

We use your data for purposes such as:

• Processing orders, payments, deliveries, and refunds

• Customer support and communication

• Sending newsletters or promotional material (only with consent)

• Fraud detection and security

• Website analytics and improvements

• Compliance with legal and tax obligations

5. Sharing & Disclosure of Your Information

We may share your personal data with:

• Service providers (payment gateways, shipping/courier companies, IT providers) under confidentiality agreements

• Our affiliates or business partners, if applicable

• Legal or regulatory authorities where required by law or to protect our rights

• Acquirers or successors in the case of sale or restructuring of our business

We will not sell your personal data to third parties for marketing without your explicit consent.

6. Data Retention

We retain your personal information only as long as necessary for the purposes listed above or as required by law (for example, for tax or accounting purposes). After that, we will securely delete or anonymize it.

7. Security Measures

We implement reasonable technical and organizational measures to protect your data from unauthorized access, loss, misuse, or alteration. However, no method of transmission over the internet or electronic storage is 100% secure, so we cannot guarantee absolute security.

8. Cookies & Tracking Technologies

We may use cookies, web beacons, and similar technologies to collect usage information, improve our site, and tailor marketing.

You may have to consent (via a cookie banner) to certain non-essential cookies (analytics, marketing). You can also disable or reject cookies via your browser settings, but that may limit site functionality.

9. Your Rights

Under POPIA and relevant laws, you may have the right to:

• Access your personal data

• Request correction or deletion of your data

• Object to or restrict processing

• Withdraw consent (where applicable)

• Request data portability

To exercise any of these rights, contact us at:

PrimalRaw
Primal Pets
24 3rd Street Booysens Reserve
Email: info@primalpets.co.za

We will respond within the timeframes required by law.

10. Children

Our services are not directed to children under 18. We do not knowingly collect personal data from minors. If you believe we have collected data from a child, please contact us to remove it.

11. Changes to this Privacy Policy

We may update this policy from time to time. The “Last updated” date will reflect the change. We will notify users where required by law.

12. Contact

If you have questions or complaints about this policy, or believe we have breached your privacy rights, please contact us at info@primalpets.co.za. You may also lodge a complaint with the Information Regulator of South Africa.